How Cool Translates to Sales?

‘Cool’ isn’t just an adjective to describe a pair of Adidas Yeezys a millenial bought at resell value for his whole month’s salary anymore – ‘cool’ is a way of life. It’s an aesthetic; an attitude that garners admiration. Everyone’s looking for the next best item to elevate them to higher levels of ‘coolness’, and that’s where the dough rolls in. (pun unintended)

Major Drop is a platform that plays host to a bountiful selection of renowned streetwear brands. Look no further for your next coveted piece – it’s probably hanging off a wooden hanger on one of Major Drop’s clothing racks. They’re the embodiment of ‘cool’, leveraging onto events such as Sneakerlah and their notoriously famous Frat Parties, partnerships with brands like It’s The Ship, Urbanscapes, and now, even their own homebrand going by the name Six Straits and Gaijin churning out only the most innovative t-shirt designs, there’s no surprise there how Major Drop has successfully made something out of themselves simply by being cool.

Major Drop’s Lim Sheng Feixiang and Julian Koh will be headlining the talk. Lim graduated with a degree in business & marketing from Monash University and worked in an advertising agency, Wago prior to joining the Pencil Produce family as a brand manager for esteemed brands Bellroy and The Hundreds. Lim now calls the shots as the CEO of Major Drop.

Julian Koh studied graphic design in LASALLE College of the Arts, Singapore and proceeded to start off in NYLON Singapore. He’s come a long way from his humble beginnings as an intern in the Pencil Produce family in 2011, and is currently the marketing & brand manager for Major Drop.
  • The event description was updated. Diff#265283 2017-07-28 06:26:53
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Tue Aug 8, 2017
7:00 PM - 10:00 PM MYT
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Common Ground, Level 16, Wisma UOA Damansara II
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Common Ground, 16-1, Level 16, Wisma UOA Damansara II, No. 6, Changkat Semantan, Damansara Heights, 50490, Kuala Lumpur, Malaysia Malaysia
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